OK, the merchandising for The Force Awakens has been pretty crazy already, but this left us wondering why. Niagara is branding their water with Episode VII characters, as the pictures show. The droids are even featured on the individual bottles! We thought they missed an opportunity by not labeling the water as “harvested from Tatooine moisture vaporators,” but maybe we’re just getting too geeky about it. Either way, we thought Star Wars water tasted a lot like regular bottled water, so color us disappointed.